We have always been fascinated with the cannabis industry. Ever since we were young, we’ve dreamed of operating a cannabis business, which was a pretty natural place for us to end up considering our personalities.
Once we actually started to work in the industry though, the fascination and excitement went away. The reality is that the space is filled with large corporations and boring brands that were built to market to a demographic. Everything looks the same and they charge you a pretty penny for the facade of a premium product. Even with the pretty artwork and crafty designs, none of the brands spoke to us and we didn’t feel connected to any of it. All of the brands were missing the same thing, but we couldn’t figure it out.
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 After trudging through yet another content creation session, we figured it out and it had been right in front of our face the whole time.
Simply, it was missing FUN and we wanted to create a brand that embodied that emotion. At its very core cannabis is supposed to be a substance that is enjoyed and is hassle free. We have all had fun memories with the plant like being at a concert and vibing or laughing uncontrollably in a group with our friends at an inside joke or bonding the next morning after a late night out at the ridiculous stories of what Chaz (we all have that friend) did. The plant has a power and that power is the ability to connect people in a lively way.
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